What it is: The produce farming trade group, based in California, interacts with the public and the media to promote western U.S. produce’s image and reputation through online and print resources, lobbying and advertising. It is also a resource for information about western U.S. produce farmers, what they grow, their size and their profitability.
Stakeholders: 3,000 members who grow, pack and ship fresh vegetables fresh fruit and nuts grown in Arizona and California.