The time is ripe for the sharing economy in farm country.
Much like other Web-based companies like Airbnb or Uber, a site dedicated to leasing and using farm equipment is making available expensive machinery during the times producers need it most. And the idea is taking root as crop and livestock prices trend lower and costs climb higher.
“You get innovative when things get tighter,” said Chad Hart, an agriculture economist at Iowa State University. “We're looking for ways to enhance income right now especially in a low margin environment.”